Insights from MWC 2023 – Barcelona, Spain

We had the privilege to have a stand at the Mobile World Congress in 2023. Compared to 2022 we were able to multiply the number of customer meetings. Luckily enough we had three representatives on the stand to be able to handle sometimes multiple simultaneous meetings.

The most visible themes at the operator stands were clearly AR, VR, Metaverse and sustainability. For instance Vodafone stand was all green with walls growing plants and the themes they were talking about were very much related to sustainability and digital green. KT Telecom had a VR/AR enriched helicopter ride on their stand that was attracting big crowds. Unfortunately I didn’t have time this year to listen to operator presentations due to high amount of traffic at our stand.

I would say that Nokia stole the show by launching their new logo and brand strategy. Nokia stand was also positioned so that it could not be missed and it was glowing in the end of the corridor with a lucrative entrance.

It was very clear during the congress that operators are truly seeking ways to improve their network quality and thus reduce churn by making their customers more satisfied. We at Netradar are happy to provide a solution to mobile operators that reveal areas in the network that need improvement. Our solution is measuring network quality and performance directly from the mobile devices of operators’ customers revealing areas where operators need to invest to excel in mobile network performance. Netradar can be used for instance to find out high latency areas, areas without any cellular coverage and to replace drive testing.

Please note our next webinar on April 18th entitled Netradar versus legacy crowdsourcing solutions.