Author: Jukka Hieta

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Insights from MWC 2023 – Barcelona, Spain

We had the privilege to have a stand at the Mobile World Congress in 2023. Compared to 2022 we were able to multiply the number of customer meetings. Luckily enough we had three representatives on the stand to be able to handle sometimes multiple simultaneous meetings.

The most visible themes at the operator stands were clearly AR, VR, Metaverse and sustainability. For instance Vodafone stand was all green with walls growing plants and the themes they were talking about were very much related to sustainability and digital green. KT Telecom had a VR/AR enriched helicopter ride on their stand that was attracting big crowds. Unfortunately I didn’t have time this year to listen to operator presentations due to high amount of traffic at our stand.

I would say that Nokia stole the show by launching their new logo and brand strategy. Nokia stand was also positioned so that it could not be missed and it was glowing in the end of the corridor with a lucrative entrance.

It was very clear during the congress that operators are truly seeking ways to improve their network quality and thus reduce churn by making their customers more satisfied. We at Netradar are happy to provide a solution to mobile operators that reveal areas in the network that need improvement. Our solution is measuring network quality and performance directly from the mobile devices of operators’ customers revealing areas where operators need to invest to excel in mobile network performance. Netradar can be used for instance to find out high latency areas, areas without any cellular coverage and to replace drive testing.

Please note our next webinar on April 18th entitled Netradar versus legacy crowdsourcing solutions.

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Insights from Mobile 360 Latin America

I had the privilege to participate at the local GSMA series event in México City called Mobile 360 Latin America. This event was also called CLTD 2022 Congreso Latinoamericano de Transformación Digital.

Event venue was Hilton Reforma and it was organized in an extremely professional manner. Great service, presentations started on due time and food and other catering tasted delicious.

 

I was delighted to see how many participants there were present. We had three days full of interesting presentations ranging from Cybersecurity to Industry 4.0 and from 5G to Metaverse.

There were many panel discussions with participants from mobile operators such as América Móvil, Telcel, Claro, Telecom Argentina and from vendors such as Nokia.

It is predicted that there will be 90 million 5G connections in Latin America by 2025. As we had the chance to discuss with many participants together with our LAT Sales Representative during the networking breaks it was great to notice how much interest our Netradar wireless networks analytics solution was creating among the people we talked with.

 We showed to our potential clients Netradar visual Dashboard showing AI-powered troubleshooting features based on network top speed, coverage, capacity, and latency. It seemed that many of the participants were in charge of network performance and quality which was perfect for our needs. We were also able to organize excellent off-site meetings with leading mobile operators.

This was the first local GSMA event attended by Netradar and based on my experience we will be attending more of those in the future. This built up the confidence that Mobile World Congress in Barcelona during February 27 – March 2, 2023, will have the magnitude similar or even greater than pre-COVID.  

You are welcome to visit our stand in MWC Barcelona

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Mobile World Congress 2022

The Netradar Team had the privilege to participate to MWC 2022 in Barcelona. 1133 exhibitors compared to 2500 of three years ago.

Jukka Hieta Netradar Sales Director demo the Netradar Dashboard at Mobile World Congress 2022

The only big company that cancelled its participation was Sony Corp. while many companies including us were really looking forward to meeting both existing customers and new prospects finally, live, face-to-face after COVID closure with great enthusiasm.

 

The most common themes among operators were sustainability, open RAN (open radio access network), increasing role of Private Mobile Networks and network slicing.

 

Key findings from two recent surveys by the Economist and Capgemini show that 51% of companies plan to deploy a private 5G network within the next 6–24 months and 80% of surveyed executives agree that COVID-19 has made it easier to secure the budget needed for 5G.

 

As integration with legacy systems and infrastructure complexity are the key barriers for implementing 5G, a solution that can show how wireless network end-users perceive the network service is essential. Furthermore 35% of industrial organizations prefer to deploy fully private 5G networks.

 

Furthermore, the number of meetings we had, clearly shows how important network analytics is to mobile operators and ISPs. We had several unscheduled meetings where the service provider had looked us up beforehand and came to our meeting room with clear idea how our Netradar wireless network analytics solution can help them.

 

One of the highlights was definitely the visit of Timo Harakka, Transport and Communications Minister of Finland together with Sari Rautio, Ambassador of Finland in Spain.

From the left Jukka Hieta Netradar Sales Director, Timo Harakka, Transport and Communications Minister of Finland, Tomi Paatsila Netradar Founder & CEO together with Sari Rautio, Ambassador of Finland in Spain.

Looking forward to continuing the great discussions we had at #MWC2022.

Don’t forget to email jukka.hieta@netradar.com if you want to talk about our solution for mobile performance network monitoring.