Mobile gaming is a significant industry yet surprisingly fragmented. Global Games Market Report shows that mobile gaming industry accounts over 50% of gaming revenues. Moneywise the mobile gaming has grown to exceed all other entertainment on the go, even movies and music, accounting over 90% of application store revenues. Furthermore, […]
Insights
15 posts
Behavioral Analytics is commonly used by app developers to track user journey within their product. By understanding this journey and reasons why certain actions were taken by users, developer can optimize its product leading into increased customer satisfaction and improved sales performance (if this were to be an objective). However, […]
A look at WIFI and cellular in Japan – an hourly study Netradar performed an analysis of some European countries a few weeks ago and now turn towards Asia. Japan has always been a leading country in mobile and cellular services and use of mobile technology is high. Yet, what […]
WIFI Often Beats Cell In the previous post, we looked at mobile usage patterns through-out a day in the United Kingdom, Germany and Finland. We now extend the discussion further to look at performance and quality metrics and data volumes. Let’s start our analysis with Germany. The following shows the […]
How do people use their mobile devices in Europe ? In the previous post we looked at mobile operators in the United Kingdom, and how their serve their users. The analysis showed that British consumers were rather conservative in their use of the mobile networks. Now, let’s turn the discussion […]
A first look at the mobile networks in the United Kingdom At Netradar, we focus on understanding how mobile networks really work from the consumer’s point of view. We analyze the daily experience of consumers while they use various data services and apps. How well do the mobile operators serve […]
A New Metric to Analyze Mobile Networks We always see comparisons of mobile and fixed networks and providers that are based on measuring top speeds. And as a consequence winners use the concept of “fastest” operator in their marketing and customer acquisition. Yet, at the end of the day, what […]
The 5G will improve capacity and latency of the mobile network. The current requirements set by ITU-R push the peak data rates to 20 Gbit/s and latency to 4 ms. For consumers, this will mean faster Internet connectivity. Additionally, the 5G will introduce network solutions for the Internet of Things […]
Gartner published in September 2015 a maturity model giving data and analytics leaders a way to identify the level of development their BI and analytics initiative must reach in order to support enterprise goals (www.gartner.com/doc/3136418/itscore-overview-bi-analytics). Since this publication, I have come across multiple organizations who suffer what I would call […]
Churn, aka people switching mobile operators, is a major challenge for the industry. As we all know, acquiring new customers is much more costly than keeping one’s existing customers. There are various reasons why people switch providers, for instance, after an aggressive marketing campaign, due price competition, or due to […]